Engagement Rate Calculator
Check any public Instagram or TikTok account's real engagement rate — free, no sign-up.
How engagement rate is calculated
Engagement rate measures how much of your audience actually interacts with what you post. It's the single number brands look at first, because it can't be bought the way followers can.
Example: an account with 24,500 followers averaging 980 likes and 41 comments per post has an engagement rate of (980 + 41) ÷ 24,500 × 100 = 4.2%.
What's a good engagement rate?
It depends on your follower count — smaller accounts naturally engage a larger share of their audience. Typical ranges by tier:
| TIER | FOLLOWERS | TIKTOK | |
|---|---|---|---|
| Nano | Under 10k | 3.5–6% | 8–12% |
| Micro | 10k–50k | 2–3.5% | 6–9% |
| Mid | 50k–250k | 1.5–2.5% | 4–7% |
| Macro | 250k+ | 0.8–1.5% | 2.5–5% |
Why brands care about verified engagement
Screenshots can be edited. Most creators pitch brands with screenshots of their analytics — and brands know how easy those are to doctor.
Numbers go stale fast. An engagement rate from three months ago says little about your account today. Brands want data with a date on it.
Trust closes deals. Looped connects to your account directly, refreshes your stats every day, and stamps them "Verified by Looped" — so a brand never has to take your word for it.
Frequently asked questions
Does the calculator work on private accounts?
No — we can only read public profiles. If your account is private, use the manual calculator above: enter your followers, average likes, and average comments and you'll get the same result.
Why is my engagement rate different from other calculators?
Tools differ in how many posts they average, whether they include comments or saves, and how fresh their data is. Looped averages your most recent 12 posts and counts likes plus comments — a small difference in method can shift the number noticeably.
How often should I check my engagement rate?
Monthly is enough for most creators — engagement moves slowly. If you're actively pitching brands, connect your account to Looped and your numbers stay verified daily without checking anything.
Is a high follower count better than a high engagement rate?
For brand deals, usually not. A 15k account at 5% engagement reaches more real people per post than a 100k account at 0.5% — and brands increasingly pay on engagement, not reach.
Which posts does the calculator look at?
Your 12 most recent public posts. Pinned posts are included; stories are not, since their metrics aren't public.
Is this free? Do I need an account?
The calculator is free and needs no account. Connecting your account is only for creators who want their stats verified daily and turned into a shareable media kit.
Turn these numbers into a verified media kit
Connect your account once. Looped refreshes your stats every day and gives you a kit brands can actually trust.
Connect your account